What is Plain English?

Plain English is a style of writing that is clear, direct and honest. It does not hide lies and half-truths behind complex words with multiple meanings.

Plain English uses words, syntax, layout and presentation which help understanding, rather than hinder it.

Consumer groups, legislators, the legal fraternity and research organisations – to name but a few – support the Plain English movement.

Plain English means you:

• use precise, uncomplicated language your readers will understand the first time,
• avoid jargon, clichés and overused phrases, and
• ensure layout and presentation improves clarity and readability.

Plain English technical material guarantees your message gets across quickly and clearly without misunderstandings. More effective communication gives you more satisfied customers and motivated employees.

How do you benefit from Plain English?

Effectiveness

Clear, open messages and technical material reassures your customers.  

Competitiveness

Clear, meaningful information gives your company an edge;  it helps customers make quick, informed decisions.

Confidence

Plain English creates an open, friendly relationship with your customers. They have less frustrations and have more confidence in you.

Cost Efficient

You save costs by spending less time developing technical documents and by reducing the need to deal with questions and complaints.

Knowledgeable Staff

Staff training is easier and requires less time. It gives them more confidence in their work and in the organisation.

Plain English